interaction designer, based in london

Designing systems that work for the people who need them most.

I'm an interaction designer embedded in a national public sector health programme, designing at scale: one pattern, millions of patients, hundreds of healthcare providers. I care about the edges, because designing for people with the highest barriers to access makes everything better for everyone.

See my work

Patient journeys. Booking systems. Clinical governance. Research at scale.

100+
Research participants across five study rounds
5+
Features shipped or in delivery across the programme
500+
Regional health trusts reached by design standards I have contributed to

The work.

Selected projects from a national health design programme. Screens are omitted for client confidentiality; the process and the decisions are not.

01 Featured

Appointment and referral management

Designing a national standard for how patients understand and manage their healthcare appointments. Across hundreds of regional trusts, multiple software vendors, and legacy systems, the patient sees one coherent experience.

Interaction designer, public sector health practice, 2025 to present

Read case study

Patient readiness, appointment and referral management

Patients were attending appointments despite existing digital notifications, not because of them. Most prepared out of anxiety due to unclear information. This project was about fixing the basics: designing one national standard that works for all patients, across all regional providers, regardless of what software sits underneath.

The problem

A patient gets a notification: "virtual appointment booked." They don't know if that means video or telephone. They don't know whether to travel. So they prepare for both, just in case. The challenge wasn't building a single feature. It was designing one standard flexible enough to work across hundreds of regional providers running different software generations, without exposing technical complexity to the patient.

Research showed users were over-preparing out of uncertainty rather than relying on digital prompts. We needed to make appointment types completely unambiguous.

Research, five rounds, 100+ participants

RoundMethodParticipantsFocus
1Survey13Baseline readiness barriers, community accessibility groups
2Co-design12What reassurance do patients need, and in what form?
3Moderated usability8Two prototype variants across three consultation mediums
4Unmoderated (A/B)34Confirm attendance, video joining, clinician name placement
5Validation34Final design validation

Every round included participants with low digital confidence, visual impairments, and mental health conditions. The same core finding surfaced every time: patients lacked confidence in notifications and compensated with stressful personal workarounds.

What I designed

Consultation medium. A clear, consistent label for how every appointment takes place: in person, telephone, or video. Each type required its own variant with different information hierarchy. A telephone appointment explicitly clarifies that no travel is required. A video appointment surfaces a joining link, setup guidance, and fallback instructions.

Confirm attendance. Patients confirm they can attend, with three design variants depending on underlying provider system capabilities. Designed to reduce missed appointments while accounting for vastly different tech stacks.

Video joining. Three distinct states: link opens in-app, in browser, or is unavailable, each with fallback guidance and no dead ends.

Governance and clinical safety

I led the UCD deliverables through formal Design Assurance processes and clinical safety sign-off. This involved scoping hazard workshops, coordinating cross-functional inputs, and presenting directly to governance boards from submission to formal sign-off, enabling rollout across connected providers.

Reflection

Designing at scale means designing for constraints you'll never fully see. The most impactful decisions weren't the most visually dramatic: where to surface clinic location context, or how to phrase a telephone appointment confirmation, mattered far more to patient confidence than complex visual layouts.

Role

Interaction designer

Organisation

Embedded in a national public sector health programme

Duration

2025 to present

Status

Shipped, live rollout


100+
Research participants across five rounds
4+
Features through clinical safety sign-off
500+
Regional trusts reached by the design standard

Screens omitted, client confidentiality

02 Sensitive UX

Questionnaires and documents

Adapting clinical questionnaire and document viewing for mental health secondary care, designing for high cognitive load and emotional vulnerability.

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Questionnaires and documents, mental health settings

Standard portal designs weren't built for specialized mental health settings, where patients may be in distress, where cognitive load is elevated, and where rigid design patterns can trigger unnecessary anxiety. This project adapted and uplifted these experiences for specialized healthcare providers nationwide.

The problem

Standard design patterns that work for routine care, mandatory question completion, "to do" badges, or bright visual urgency tags, caused anxiety in mental health service users. Standard questionnaire steps forced patients to answer linearly, breaking existing non-digital patient habits and leading to task abandonment.

User research revealed that 8 out of 9 participants needed to navigate back and forth between questions to revisit answers as their emotional state evolved. Linear form validation prevented this.

Research, 69+ participants across three methods

Research included unmoderated sessions testing content formats, one-to-one usability testing with mental health service users (including participants with neurodivergence or sensory impairments), and quantitative validation rounds.

Key design decisions

Flexible navigation flow. Introduced functional pattern changes allowing patients to view and navigate questions out of strict order without loss of progress, directly informed by clinical and accessibility evidence.

Contextual guidance screens. Added clear "what to expect" content before tasks start, and optional content warnings for sensitive topics, reducing unexpected emotional friction.

Cognitive load reduction. Updated task language to neutral tone, changing action-heavy imperative verbs to supportive guidance. Hidden completed tasks by default to keep the current view focused.

Save and pause options. Explicitly surfaced progress saving across all steps, reassuring users they could complete forms in multiple sessions.

Outcome

Designs passed formal clinical safety reviews and UCD governance, expanding into active deployment across regional mental health providers.

Role

Interaction designer

Status

Shipped, live across regional healthcare providers

Research

69+ participants, three research methods


8/9
Participants needed non-linear step navigation

Screens omitted, client confidentiality

03 Constraints

Rescheduling uplift

Three adaptable rescheduling journeys that accommodate varied technical backends without confusing the patient.

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Rescheduling, designing around system constraints

Not all regional providers can stream real-time calendar availability to a central application. Historically, this meant patients attempting to reschedule hit dead ends, causing high contact centre volumes and missed appointments. The goal was to design an inclusive experience that adapts across varying provider tech capabilities.

Research and key findings

Testing showed interactive calendar views implied immediate live booking to users. When visual cues suggested immediate confirmation but the backend required manual processing, trust dropped. We replaced interactive calendar grids with clear preference-selection steps.

Key decisions

Three configurable journeys. Live slot selection, preference selection (time and day availability choices), and request-based routing for complex care plans requiring prior clinical triage.

Single-screen selection. Reduced multi-step preference forms into consolidated accessible layouts with conditional fields, tested thoroughly with screen reader users.

Outcome framing. Reordered confirmation screens to show request status, next steps, and realistic response timeframes upfront.

Outcome

All three journey variations passed programme governance, reducing dead ends for non-integrated providers while maintaining clear patient expectations.

Role

Interaction designer

Status

Shipped, governance complete

Participants

25 across four research rounds


3
Configurable journey patterns for regional provider support

Screens omitted, client confidentiality

04 Design system

Patient-led booking standard

Interaction standards for patient-initiated slot selection across public health platforms.

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Patient-led booking, interaction standards

In specific clinical pathways, booking responsibilities sit with the patient upon receiving an invitation rather than through automatic appointment assignment. This project establishes consistent interaction models for self-directed booking across public digital channels.

Scope and design focus

My UCD responsibilities span from scoping user needs and interaction principles to delivering component guidelines and accessibility specs:

  1. Differentiating invitation states visually and structurally from confirmed appointments
  2. Designing intuitive calendar and slot selection patterns for web and mobile contexts
  3. Structuring real-time booking confirmation states and error recovery pathways
  4. Defining technical specifications and interaction requirements for integration teams

Value

Establishing clear interaction patterns ensures consistency across varied technical providers while maintaining accessibility and clarity for end users.

Role

Interaction designer

Status

Design and research iteration

Scope

Discovery through interaction specs


Screens omitted, client confidentiality

05 Academic

HCI dissertation

Academic research in human-computer interaction, undertaken as part of a Computer Science degree.

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HCI dissertation

My final year dissertation focused on human-computer interaction principles and user accessibility methods. This research background forms the foundation for the evidence-based design methods I apply on public sector digital services.

The project involved defining research questions, gathering empirical participant data, conducting usability evaluations, and translating analytical findings into functional UI recommendations.

Degree

BSc Computer Science with Year in Industry

Focus

Human-computer interaction and user research methods

The method.

Bespoke, evidence-led interaction design for complex, high-stakes services.

Every design decision traces back to a research finding. If I can't point to the evidence, I haven't earned the decision yet.

I design first for people with the least digital confidence, the highest anxiety, or the biggest access barriers. It tends to make the experience better for everyone else too.

In clinical settings, a good idea isn't enough. I take designs through formal safety and assurance processes so they can actually go live.

Most of my work has to hold up across hundreds of providers and multiple generations of software. I design the pattern, not just the pixel.

I'm currently looking at product design roles where I can keep working on complex, meaningful problems.

Kind words.

"Maya leads interaction design with great clarity, not just producing UI artifacts, but actively synthesizing complex service context into coherent, evidence-based design decisions."

Design Practice Lead, Digital Consultancy

"Maya led the design assurance and clinical sign-off processes for complex features in challenging constraints. She took ambiguous requirements and established a structured, confident UCD delivery route."

User Research Lead, Public Sector Practice

"Maya is an exceptionally capable designer. Her prototypes and design documentation are structured, clear, and seamlessly organized for cross-functional engineering teams."

Senior Interaction Designer, Health Practice

"Maya has earned total trust across stakeholders to deliver high-quality interaction design and independently lead core UCD work streams."

Service Design Lead, Public Sector Programme

About.

I'm Maya, an interaction designer embedded in large-scale public sector healthcare initiatives. My work involves designing interaction patterns used by millions of citizens across regional health organisations, simplifying systemic complexity into clear user experiences.

I studied Computer Science with a Year in Industry, specialising in Human-Computer Interaction. Over my work on public health services, I've delivered features through clinical governance, facilitated stakeholder alignment, and established standardised UCD patterns across complex service areas.

I focus on inclusive design, ensuring digital products work effectively for people with lower digital confidence, cognitive accessibility needs, or situational barriers. Good design for the edges makes the experience better for everyone.

  • Interaction design
  • Figma and prototyping
  • User research synthesis
  • GOV.UK design system
  • Service design
  • Accessibility (WCAG 2.2)
  • Design governance
  • Agile UCD delivery
  • Cross-functional alignment
  • Stakeholder management
2026

Interaction designer, public sector healthcare

Leading UCD delivery across booking journeys, interaction standards, and service pattern updates.

2025

Interaction designer, digital practice

Delivered patient readiness journeys, mental health interaction patterns, and asynchronous service flows through formal design governance.

2024

Graduated, BSc Computer Science with Year in Industry

Specialised in Human-Computer Interaction and user research methodologies.

Work completed within public sector digital transformation programs. Case studies describe interaction design processes and design thinking. Screens and client details omitted in accordance with NDA guidelines.

Let's work on something that matters.

Open to new product design roles. If you'd rather email directly, that works too.