interaction designer, based in london
I'm an interaction designer embedded in a national public sector health programme, designing at scale: one pattern, millions of patients, hundreds of healthcare providers. I care about the edges, because designing for people with the highest barriers to access makes everything better for everyone.
See my workPatient journeys. Booking systems. Clinical governance. Research at scale.
Selected projects from a national health design programme. Screens are omitted for client confidentiality; the process and the decisions are not.
Appointment and referral management
Designing a national standard for how patients understand and manage their healthcare appointments. Across hundreds of regional trusts, multiple software vendors, and legacy systems, the patient sees one coherent experience.
Read case studyPatients were attending appointments despite existing digital notifications, not because of them. Most prepared out of anxiety due to unclear information. This project was about fixing the basics: designing one national standard that works for all patients, across all regional providers, regardless of what software sits underneath.
The problem
A patient gets a notification: "virtual appointment booked." They don't know if that means video or telephone. They don't know whether to travel. So they prepare for both, just in case. The challenge wasn't building a single feature. It was designing one standard flexible enough to work across hundreds of regional providers running different software generations, without exposing technical complexity to the patient.
Research, five rounds, 100+ participants
| Round | Method | Participants | Focus |
|---|---|---|---|
| 1 | Survey | 13 | Baseline readiness barriers, community accessibility groups |
| 2 | Co-design | 12 | What reassurance do patients need, and in what form? |
| 3 | Moderated usability | 8 | Two prototype variants across three consultation mediums |
| 4 | Unmoderated (A/B) | 34 | Confirm attendance, video joining, clinician name placement |
| 5 | Validation | 34 | Final design validation |
Every round included participants with low digital confidence, visual impairments, and mental health conditions. The same core finding surfaced every time: patients lacked confidence in notifications and compensated with stressful personal workarounds.
What I designed
Consultation medium. A clear, consistent label for how every appointment takes place: in person, telephone, or video. Each type required its own variant with different information hierarchy. A telephone appointment explicitly clarifies that no travel is required. A video appointment surfaces a joining link, setup guidance, and fallback instructions.
Confirm attendance. Patients confirm they can attend, with three design variants depending on underlying provider system capabilities. Designed to reduce missed appointments while accounting for vastly different tech stacks.
Video joining. Three distinct states: link opens in-app, in browser, or is unavailable, each with fallback guidance and no dead ends.
Governance and clinical safety
I led the UCD deliverables through formal Design Assurance processes and clinical safety sign-off. This involved scoping hazard workshops, coordinating cross-functional inputs, and presenting directly to governance boards from submission to formal sign-off, enabling rollout across connected providers.
Reflection
Designing at scale means designing for constraints you'll never fully see. The most impactful decisions weren't the most visually dramatic: where to surface clinic location context, or how to phrase a telephone appointment confirmation, mattered far more to patient confidence than complex visual layouts.
Questionnaires and documents
Adapting clinical questionnaire and document viewing for mental health secondary care, designing for high cognitive load and emotional vulnerability.
Read case studyStandard portal designs weren't built for specialized mental health settings, where patients may be in distress, where cognitive load is elevated, and where rigid design patterns can trigger unnecessary anxiety. This project adapted and uplifted these experiences for specialized healthcare providers nationwide.
The problem
Standard design patterns that work for routine care, mandatory question completion, "to do" badges, or bright visual urgency tags, caused anxiety in mental health service users. Standard questionnaire steps forced patients to answer linearly, breaking existing non-digital patient habits and leading to task abandonment.
Research, 69+ participants across three methods
Research included unmoderated sessions testing content formats, one-to-one usability testing with mental health service users (including participants with neurodivergence or sensory impairments), and quantitative validation rounds.
Key design decisions
Flexible navigation flow. Introduced functional pattern changes allowing patients to view and navigate questions out of strict order without loss of progress, directly informed by clinical and accessibility evidence.
Contextual guidance screens. Added clear "what to expect" content before tasks start, and optional content warnings for sensitive topics, reducing unexpected emotional friction.
Cognitive load reduction. Updated task language to neutral tone, changing action-heavy imperative verbs to supportive guidance. Hidden completed tasks by default to keep the current view focused.
Save and pause options. Explicitly surfaced progress saving across all steps, reassuring users they could complete forms in multiple sessions.
Outcome
Designs passed formal clinical safety reviews and UCD governance, expanding into active deployment across regional mental health providers.
Rescheduling uplift
Three adaptable rescheduling journeys that accommodate varied technical backends without confusing the patient.
Read case studyNot all regional providers can stream real-time calendar availability to a central application. Historically, this meant patients attempting to reschedule hit dead ends, causing high contact centre volumes and missed appointments. The goal was to design an inclusive experience that adapts across varying provider tech capabilities.
Research and key findings
Key decisions
Three configurable journeys. Live slot selection, preference selection (time and day availability choices), and request-based routing for complex care plans requiring prior clinical triage.
Single-screen selection. Reduced multi-step preference forms into consolidated accessible layouts with conditional fields, tested thoroughly with screen reader users.
Outcome framing. Reordered confirmation screens to show request status, next steps, and realistic response timeframes upfront.
Outcome
All three journey variations passed programme governance, reducing dead ends for non-integrated providers while maintaining clear patient expectations.
Patient-led booking standard
Interaction standards for patient-initiated slot selection across public health platforms.
Read case studyIn specific clinical pathways, booking responsibilities sit with the patient upon receiving an invitation rather than through automatic appointment assignment. This project establishes consistent interaction models for self-directed booking across public digital channels.
Scope and design focus
My UCD responsibilities span from scoping user needs and interaction principles to delivering component guidelines and accessibility specs:
Value
Establishing clear interaction patterns ensures consistency across varied technical providers while maintaining accessibility and clarity for end users.
HCI dissertation
Academic research in human-computer interaction, undertaken as part of a Computer Science degree.
Read moreMy final year dissertation focused on human-computer interaction principles and user accessibility methods. This research background forms the foundation for the evidence-based design methods I apply on public sector digital services.
The project involved defining research questions, gathering empirical participant data, conducting usability evaluations, and translating analytical findings into functional UI recommendations.
Bespoke, evidence-led interaction design for complex, high-stakes services.
Every design decision traces back to a research finding. If I can't point to the evidence, I haven't earned the decision yet.
I design first for people with the least digital confidence, the highest anxiety, or the biggest access barriers. It tends to make the experience better for everyone else too.
In clinical settings, a good idea isn't enough. I take designs through formal safety and assurance processes so they can actually go live.
Most of my work has to hold up across hundreds of providers and multiple generations of software. I design the pattern, not just the pixel.
I'm currently looking at product design roles where I can keep working on complex, meaningful problems.
"Maya leads interaction design with great clarity, not just producing UI artifacts, but actively synthesizing complex service context into coherent, evidence-based design decisions."
Design Practice Lead, Digital Consultancy
"Maya led the design assurance and clinical sign-off processes for complex features in challenging constraints. She took ambiguous requirements and established a structured, confident UCD delivery route."
User Research Lead, Public Sector Practice
"Maya is an exceptionally capable designer. Her prototypes and design documentation are structured, clear, and seamlessly organized for cross-functional engineering teams."
Senior Interaction Designer, Health Practice
"Maya has earned total trust across stakeholders to deliver high-quality interaction design and independently lead core UCD work streams."
Service Design Lead, Public Sector Programme
I'm Maya, an interaction designer embedded in large-scale public sector healthcare initiatives. My work involves designing interaction patterns used by millions of citizens across regional health organisations, simplifying systemic complexity into clear user experiences.
I studied Computer Science with a Year in Industry, specialising in Human-Computer Interaction. Over my work on public health services, I've delivered features through clinical governance, facilitated stakeholder alignment, and established standardised UCD patterns across complex service areas.
I focus on inclusive design, ensuring digital products work effectively for people with lower digital confidence, cognitive accessibility needs, or situational barriers. Good design for the edges makes the experience better for everyone.
Interaction designer, public sector healthcare
Leading UCD delivery across booking journeys, interaction standards, and service pattern updates.
Interaction designer, digital practice
Delivered patient readiness journeys, mental health interaction patterns, and asynchronous service flows through formal design governance.
Graduated, BSc Computer Science with Year in Industry
Specialised in Human-Computer Interaction and user research methodologies.
Work completed within public sector digital transformation programs. Case studies describe interaction design processes and design thinking. Screens and client details omitted in accordance with NDA guidelines.
Open to new product design roles. If you'd rather email directly, that works too.